{"title":"Daily Purifying Shampoo","description":"","products":[{"product_id":"kerastase-genesis-homme-daily-purifying-fortifying-shampoo-250ml","title":"Kérastase Genesis Homme Daily Purifying Fortifying Shampoo- 250ml","description":"\u003cp\u003eThe new Genesis Homme is our first dual action anti-fall haircare range for men:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFOR WEAKENED HAIR PRONE TO THINNING!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe dual action anti-fall haircare range works to reduce hair-fall due to breakage, up to 85%* whilst adding more fibre strength* \u0026amp; volume to the hair**.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after 1 application, measured as combing breakage on sensitised hair after application of bain de masse vs classic shampoo\u003c\/p\u003e\n\u003cp\u003e**Instrumental test, after application of bain de masse\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain de Force Quotidien benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Gently purifies \u0026amp; re-energises the scalp with a cooling sensation \u0026amp; a clean feeling\u003c\/p\u003e\n\u003cp\u003e- 89% of men agree that hair feels deeply cleansed*\u003c\/p\u003e\n\u003cp\u003e- 88% of men agree that hair feels soft*\u003c\/p\u003e\n\u003cp\u003e*Consumer test. 59 men using bain de force quotidien with self-perceived hair thinning\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IS IT FOR?\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe new Genesis Homme range targets men with weakened hair, prone to thinning\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52847551447383,"sku":null,"price":27.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/K_rastase_Genesis_Homme_Daily_Purifying_Fortifying_Shampoo-_250ml.png?v=1773487748"}],"url":"https:\/\/kamsbeauty.co.uk\/collections\/daily-purifying-shampoo.oembed","provider":"KAMS BEAUTY","version":"1.0","type":"link"}