{"title":"Hair Curl Balm","description":null,"products":[{"product_id":"kms-curl-up-twisting-balm-250ml","title":"KMS Curl Up Twisting Balm- 250ml","description":"\u003ch4\u003eProduct Details\u003c\/h4\u003e\n\u003cdiv class=\"custom-h2\"\u003eThere's a lot to love about curly and coily hair - and our CurlUp Twisting Style Balm knows all about it.\u003cbr\u003e\u003cbr\u003eAfter all, our biochemistry inspired formula with upcycled pumpkin provides moisturization and enables a lot of good stuff, such as instantly nourished and deeply hydrated hair without weighing it down; naturally smooth twists and enhanced and defined curls \u0026amp; coils.\u003cbr\u003e\u003cbr\u003eAll of this thanks to a special technology we use in our products that breaks down the upcycled pumpkin to access the nutrient-rich proteins, making it possible to distribute them evenly across the hair surface. So, in the end, you’ll get a product with a warm, creamy fragrance of apricot blossom, enriched by a sensual vanilla and a woody musky trail, that goes way beyond your expectations, by providing definition \u0026amp; control during air-drying; refreshed and reactivated curls and coils throughout the day; humidity resistance for up to 72 hours, shrinkage reduction up to 70% and frizz and flyaway reduction by up to 87%* \u0026amp; for up to 72 hours.\u003cbr\u003e\u003cbr\u003eA long list of coily (\u0026amp; curly) hair wishes, now totally ready to come true. All it takes is to try out our CurlUp Twisting Style Balm and show your amazing and fabulous hair to, well, everybody.\u003cbr\u003e\u003cbr\u003e*vs untreated hair\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":54310364447063,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/KMS_Curl_Up_Twisting_Balm-_250ml.png?v=1786472419"}],"url":"https:\/\/kamsbeauty.co.uk\/collections\/hair-curl-balm.oembed","provider":"KAMS BEAUTY","version":"1.0","type":"link"}