{"title":"Hair Straightening","description":"","products":[{"product_id":"kms-therma-shape-straightening-creme-150ml","title":"KMS Therma Shape Straightening Crème- 150ml","description":"\u003ch4\u003ePRODUCT DETAILS\u003c\/h4\u003e\n\u003cdiv class=\"custom-h2\"\u003eLet's get straight to the point: \u003cbr\u003eIf you are a fan of straight hair, this is good news for you. Our ThermaShape Straightening Creme is everything you’ve been dreaming of to keep your hair perfectly in order. And this means you can use your hot tools as you like. After all, besides everything else - such as long-lasting shaping properties \u0026amp; flexibility and glossy shine - it provides heat protection for up to 230°C\/446°F, as well as humidity resistance for up to 72 hours. \u003cbr\u003e\u003cbr\u003eAll of this is possible due to our conscious formula - and by ‘conscious’ we mean that our formulas deliberately do not contain certain ingredients that are not beneficial to product efficacy - with only high-quality ingredients featuring upcycled pomegranate, one of the richest sources of plant-derived antioxidants. \u003cbr\u003e\u003cbr\u003eThen, thanks to a special technology used in our products that breaks down the pomegranate skin to access the nutrient-rich antioxidants, it's possible to distribute them evenly on the hair surface, helping to fight free radicals \u0026amp; provide protection against heat damage. All this wrapped up with a fresh, juicy fragrance with hints of aquatic notes and sparkling citrus. \u003cbr\u003e\u003cbr\u003eSounds wonderful, right? And it really is. So, try our ThermaShape Straightening Creme and say hello to nothing but good hair days!\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":53882983809367,"sku":null,"price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/KMS_Therma_Shape_Straightening_Cr_me-_150ml.png?v=1782642967"}],"url":"https:\/\/kamsbeauty.co.uk\/collections\/hair-straightening.oembed","provider":"KAMS BEAUTY","version":"1.0","type":"link"}