{"title":"Sulfate-free Shampoo","description":"","products":[{"product_id":"loreal-professionnel-keratin-alpha-sleek-shampoo-1500ml","title":"L'Oreal Professionnel Keratin Alpha Sleek Shampoo- 1500ml","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003eKeratin Alpha Sleek Professional Sulfate-free¹ shampoo by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains. The professional shampoo has a luxurious, ultra-creamy texture. When used with the full routine, it reprograms hair for up to 2 weeks of frizz control.² This sulfate-free¹ shampoo gently cleanses the hair fibre while smoothing and reinforcing hair keratin. It controls unwanted volume for daily styling in half the time ³, adding softness and instant shine that lasts up to 5 days.⁴ The gentle formula helps to protect hair from breakage and improves the hair’s softness from the first use⁴. Suitable for all hair types. ¹No sulphated surfactants. ²Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ³Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ⁴Instrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53730973811031,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/L_Oreal_Professionnel_Keratin_Alpha_Sleek_Shampoo-_1500ml.png?v=1780952648"},{"product_id":"loreal-professionnel-keratin-alpha-sleek-shampoo-300ml","title":"L'Oreal Professionnel Keratin Alpha Sleek Shampoo- 300ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eKeratin Alpha Sleek Professional Sulfate-free¹ shampoo by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains. The professional shampoo has a luxurious, ultra-creamy texture. When used with the full routine, it reprograms hair for up to 2 weeks of frizz control.² This sulfate-free¹ shampoo gently cleanses the hair fibre while smoothing and reinforcing hair keratin. It controls unwanted volume for daily styling in half the time ³, adding softness and instant shine that lasts up to 5 days.⁴ The gentle formula helps to protect hair from breakage and improves the hair’s softness from the first use⁴. Suitable for all hair types. ¹No sulphated surfactants. ²Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ³Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ⁴Instrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53730976006487,"sku":null,"price":16.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/L_Oreal_Professionnel_Keratin_Alpha_Sleek_Shampoo-_300ml.png?v=1780952649"}],"url":"https:\/\/kamsbeauty.co.uk\/collections\/sulfate-free-shampoo.oembed","provider":"KAMS BEAUTY","version":"1.0","type":"link"}