{"product_id":"loreal-professional-vitamino-color-spectrum-shampoo-300ml","title":"L'Oréal Professionel Vitamino Color Spectrum Shampoo- 300ml","description":"\u003cp\u003eVitamino Color Spectrum Professional shampoo by L’Oréal Professionnel, enriched with Ferulic Acid \u0026amp; Citric Acid. \u003cbr\u003eThe system helps to lock dyes within the hair fibre using patented technology* to lock in your day 1 colour vibrancy for up to 100 days**.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProven Efficacy on the 5 colour dimensions***:\u003cbr\u003e1. Shine: High Glass shine \u003cbr\u003e2. Vibrancy: Rich, vibrant colours\u003cbr\u003e3. Contrast: Optimal perception between multiple shades\u003cbr\u003e4. Tone: Helps neutralise unwanted reflects\u003cbr\u003e5. Brightness: Level of brightness and darkness are well preserved\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe caring shampoo formula comes with a luxurious creamy texture that turns into a dense foam once lathered leaving hair cleansed. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*Patent granted in France\u003cbr\u003e**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine\u003cbr\u003e***Instrumental tests after continued application of the full Vitamino Color Spectrum routine\u003c\/p\u003e\n\u003cp\u003eHow To Use:\u003c\/p\u003e\n\u003cp\u003eApply evenly on damp hair. Emulsify until a rich foam appears then rinse thoroughly. Follow with Vitamino Color Spectrum Deep Conditioner or Mask, and Glass Shine Serum leave in. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e[Pro tip]\u003c\/strong\u003e: Use Neutralising Shampoo at least once per week or as often as needed in place of classic shampoo. Choose the right neutralising shampoo according to your hair colour. Purple shampoo for blondes, blue shampoos for light brown hair, green shampoos for dark brown hair.\u003c\/p\u003e","brand":"L'Oréal Professionel","offers":[{"title":"Default Title","offer_id":51553280983383,"sku":null,"price":16.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/L_OrealProfessionalVitaminoColorSpectrumShampoo-300ml.jpg?v=1773488109","url":"https:\/\/kamsbeauty.co.uk\/products\/loreal-professional-vitamino-color-spectrum-shampoo-300ml","provider":"KAMS BEAUTY","version":"1.0","type":"link"}