{"product_id":"loreal-professionnel-metal-detox-pre-shampoo-treatment-250ml","title":"L'Oreal Professionnel Metal Detox Pre-Shampoo Treatment- 250ml","description":"\u003cp\u003eMetal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage.\u003cbr\u003eBut did you know that porous hair has even higher risk of breaking as it absorbs more water with metal? \u003cbr\u003eThrough daily aggressions like chemical processing, heat styling or UV, micro-breaks multiply on the hair surface \u0026amp; cavities occur in the cortex, causing hair to get porous \u0026amp; absorb excess water with metal. Micro-breaks are a disruption of the protective cuticle layer which are the first signs of damage. This leads to higher risks of breakage. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[INNOVATIVE TECHNOLOGY] \u003c\/strong\u003e\u003cbr\u003eAnti-porosity¹ technology to treat hair when it is the most vulnerable to water: before the shampoo. \u003cbr\u003eIt is concentrated with 2% Glicofiller, an active that has a dual effect both on surface \u0026amp; cortex, to prevent excess absorption of water with metal: \u003cbr\u003eOn the surface: it coats the fibre \u0026amp; refills 1 million hair micro-breaks, in 1 use². \u003cbr\u003eInside the fibre: it penetrates the hair \u0026amp; fills down to the cortex. \u003c\/p\u003e\n\u003cp\u003eThis new pre-shampoo treatment is part of the Metal Detox range, a full anti-metal protocol to help prevent hair breakage \u0026amp; colour fade, providing up to 99% less breakage³ when the full range is used. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[REFILL 1 MILLION HAIR MICRO-BREAKS, IN 1 USE²] \u003c\/strong\u003e\u003cbr\u003eDeep penetration with long-lasting efficacy. Up to 96% less breakage⁴ \u0026amp; anti-porosity¹.\u003cbr\u003eHair is intensely moisturised: Up to 72h nourishment, smoothness and softness⁵.\u003cbr\u003eInstantly plumped, hair is full-bodied \u0026amp; feels healthier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[INSTANT DETANGLING]\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eInstant \u0026amp; efficient detangling on all hair types. Prepares hair for cleansing \u0026amp; eases shampoo usage. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[PROFESSIONAL FORMULA] \u003c\/strong\u003e\u003cbr\u003eLightweight, concentrated gel texture that instantly \u0026amp; deeply penetrates the fibre. \u003cbr\u003eInstant action, no pausing time needed. \u003cbr\u003eAn addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use on wet hair before layering with Metal Detox shampoo, then rinse and follow with the mask and oil. When layering your shampoo directly on top, you’re eliminating 1 rinsing step compared to a classic rinse-off pre-shampoo, limiting water consumption. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[SUITABLE FOR ALL HAIR TYPES]\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFor all hair textures, colour-treated, damaged, sensitized, bleached \u0026amp; natural hair. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[ASK METAL DETOX IN-SALON PROTOCOL]\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAt your next salon visit, ask for the Metal Detox protocol concentrated in Glicoamine to prevent hair breakage \u0026amp; colour fade: for up to 99% less hair breakage² and long lasting colour. \u003c\/p\u003e\n\u003cp\u003eMetal Detox has been co-developed with expert hairdressers. \u003cbr\u003e@sebastiancolorist, @washingtonnunnes, @lucasdioslo \u0026amp; @charlotte_catherin \u003c\/p\u003e\n\u003cp\u003e¹Instrumental test, after use of Metal Detox pre-shampoo, shampoo, mask and oil. \u003cbr\u003e²Instrumental visual assessment on sensitised hair.\u003cbr\u003e³Instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask.\u003cbr\u003e⁴High repetition, instrumental test vs. classical shampoo on bleached hair.\u003cbr\u003e⁵Instrumental test on Metal Detox Pre-Shampoo. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHow To Use:\u003c\/p\u003e\n\u003cp\u003e1. Separate wet hair into 2 sections.\u003c\/p\u003e\n\u003cp\u003e2. Apply 2 to 4 pumps per section depending on length. Work the product through lengths and ends for 1 to 2 minutes until a light lather appears. Detangle.\u003c\/p\u003e\n\u003cp\u003e3. Do not rinse. In a layering technique, apply Metal Detox shampoo directly over the top, then rinse and follow with the routine.\u003c\/p\u003e","brand":"L'Oréal Professional","offers":[{"title":"Default Title","offer_id":51547478524247,"sku":null,"price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/61KOcOPYpkL._SL1500.jpg?v=1773488285","url":"https:\/\/kamsbeauty.co.uk\/products\/loreal-professionnel-metal-detox-pre-shampoo-treatment-250ml","provider":"KAMS BEAUTY","version":"1.0","type":"link"}