{"product_id":"vitta-gold-byo-sulfate-free-botanical-purifying-shampoo-1000ml","title":"Vitta Gold BYO Sulfate-Free Botanical Purifying Shampoo- 1000ml","description":"\u003cdiv\u003e\n\u003cdiv\u003eA professional-grade, sulfate-free cleansing shampoo developed by Vitta Gold, designed to gently yet deeply purify hair while preserving its natural health — and specially formulated to prepare hair for the BYO Byoplastia™ glyoxylic-acid-free straightening system and other professional treatments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eKey Formula \u0026amp; Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-free\u003c\/strong\u003e — contains no harsh SLS\/SLES detergents, so it cleanses without stripping essential natural oils and lipids\u003c\/li\u003e\n\u003cli\u003ePowered by \u003cstrong\u003eBYOPLASTIA Technology™\u003c\/strong\u003e, working at a nanomolecular level to ready the hair fiber\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eBrazilian botanical actives\u003c\/strong\u003e from the Amazon rainforest — including açaí, guaraná, murumuru butter, cupuaçu butter, and coconut oil — plus conditioning agents\u003c\/li\u003e\n\u003cli\u003eFree from glyoxylic acid and harsh stripping agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e✅ Gently removes impurities, product buildup, and residues\u003c\/li\u003e\n\u003cli\u003e✅ Preserves hair’s natural moisture balance — hair stays soft, not dry or brittle\u003c\/li\u003e\n\u003cli\u003e✅ Improves manageability and enhances natural shine\u003c\/li\u003e\n\u003cli\u003e✅ Promotes even absorption of subsequent treatments, delivering consistent, long-lasting smoothing results\u003c\/li\u003e\n\u003cli\u003e✅ Safe for frequent use and all hair types, including color-treated and fragile hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003ePre-treatment preparation before straightening or smoothing services\u003c\/li\u003e\n\u003cli\u003eDaily\/regular gentle cleansing\u003c\/li\u003e\n\u003cli\u003eAnyone avoiding sulfates or seeking botanical-rich hair care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Vitta Gold","offers":[{"title":"Default Title","offer_id":55510333555031,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/Vitta_Gold_BYO_Sulfate-Free_Botanical_Purifying_Shampoo-_1000ml.jpg?v=1792482854","url":"https:\/\/kamsbeauty.co.uk\/products\/vitta-gold-byo-sulfate-free-botanical-purifying-shampoo-1000ml","provider":"KAMS BEAUTY","version":"1.0","type":"link"}