{"product_id":"wella-color-charm-bleaching-powder-454g","title":"Wella Color Charm Bleaching Powder- 454g","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eA \u003cstrong\u003epowder bleach\/lightener\u003c\/strong\u003e designed to \u003cstrong\u003elift (lighten) hair color\u003c\/strong\u003e. It’s part of Wella’s Color Charm range and formulated to reliably lighten hair when mixed with a developer (e.g., 20, 30 or 40 volume).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Up to \u003cstrong\u003e7 levels of lift\u003c\/strong\u003e — meaning it can significantly lighten hair depending on the developer used and hair type.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eControlled, reliable lightening action\u003c\/strong\u003e — suitable for full-head lightening, highlights, balayage, regrowth, and corrective lightening.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProtecting oil system\u003c\/strong\u003e helps \u003cstrong\u003elock in moisture\u003c\/strong\u003e during the lift process (note: this doesn’t prevent all damage but helps maintain some hydration).\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust-free formula\u003c\/strong\u003e — the powder is formulated to produce less airborne dust for easier mixing and handling.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafe for on-scalp and off-scalp applications\u003c\/strong\u003e (following proper developer strength and timing guidelines).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage basics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMix the powder with a compatible \u003cstrong\u003eWella developer\u003c\/strong\u003e in a non-metallic bowl and apply with a brush.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor on-scalp work, Wella recommends using \u003cstrong\u003e20-volume crème developer\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProcess up to ~50 minutes, checking hair frequently to avoid over-processing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it’s best for:\u003c\/strong\u003e\u003cbr\u003e️ Creating highlights or balayage. \u003cbr\u003e️ Full-head bleaching or significant lightening. \u003cbr\u003e️ Pre-lightening before toning or applying fashion colors.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53234313560407,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/9856\/5207\/files\/Wella_Color_Charm_Bleaching_Powder-_454g.png?v=1775258769","url":"https:\/\/kamsbeauty.co.uk\/products\/wella-color-charm-bleaching-powder-454g","provider":"KAMS BEAUTY","version":"1.0","type":"link"}