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This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool blondes and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a combination of Hyaluronic Acid and Edelweiss flower, the formula instanly boosts blonde luminosity while intensely nourishing the fiber.
Up to 8x more luminous blonde shinier hair* Up to 99% stronger blonde hair**
Up to 72 hours long lasting hydration smoothness***
Instrumental test after application of BAIN LUMIERE + CICAFLASH*
Instrumental test using Bain Lumiere + Cicaflash + Huile cicaextreme on bleached hair.**
(98% for Bain UV + Cicaflash + Huile Cicaextreme, disclaimer to be adapted accordingly)
Instrumental test using Bain Lumiere + Cicaflash + Huile cica extreme on sensitized hair***
Instrumental test using Bain UV + Cicaflash + Huile cica extreme on sensitized hair***
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