Wella Color Charm Bleaching Powder- 454g

A powder bleach/lightener designed to lift (lighten) hair color. It’s part of Wella’s Color Charm range and formulated to reliably lighten hair when mixed with a developer (e.g., 20, 30 or 40 volume).

Key Features:

**Up to 7 levels of lift — meaning it can significantly lighten hair depending on the developer used and hair type.

Controlled, reliable lightening action — suitable for full-head lightening, highlights, balayage, regrowth, and corrective lightening.

Protecting oil system helps lock in moisture during the lift process (note: this doesn’t prevent all damage but helps maintain some hydration).

Dust-free formula — the powder is formulated to produce less airborne dust for easier mixing and handling.

Safe for on-scalp and off-scalp applications (following proper developer strength and timing guidelines).

Usage basics:

Mix the powder with a compatible Wella developer in a non-metallic bowl and apply with a brush.

For on-scalp work, Wella recommends using 20-volume crème developer.

Process up to ~50 minutes, checking hair frequently to avoid over-processing.

What it’s best for:
️ Creating highlights or balayage. 
️ Full-head bleaching or significant lightening. 
️ Pre-lightening before toning or applying fashion colors.